The #matchamoment is at the core of our brand ethos. It is the foundation from which a movement of like-minded individuals can relate, embrace and find communality.
So what is this “matcha moment” exactly? Simply put, it’s a moment to reflect, recharge and appreciate oneself. We live in a go, go, go, society (you city dwellers know exactly what we’re talking about), with little or no time for ourselves.
The act of preparing matcha and sipping matcha provides us with the vehicle, or even excuse, to consciously (or subconsciously) take a meditative pause, while doing something extremely healthy for our bodies.
So before you professionals leave for the office, you artists paint your pictures, you writers tap your keyboards, or the proverbial “yous” out there do whatever it is that “you” do … take time to sip up and zen out. Your mind, body and soul will thank you for it.